http://www.seoproject.com Search Engine Optimization News & Discussion en-us (C) 2005-06 www.seoproject.com info@rlinedesign.com You may have in your possession the secret to creating a pill that would keep human beings young forever. Imagine that, perpetually living at that exciting age when you are just old enough to drive a car. But unless you are able to market your creation in an effective and compelling manner, convincing consumers to buy your product, you will be struggling to even own a car. Marketing thus becomes the central cog in the machinery of every business. It's a well-documented fact that today there are more people surfing the Internet than there are people watching television. Consequently, online marketing becomes one of the most formidable forces determining the success of any commercial endeavor. http://www.seoproject.com/2009/08/online_marketing_strategies.html http://www.seoproject.com/2009/08/online_marketing_strategies.html Wed, 26 Aug 2009 11:31:07 -0500 Bill Miller of Legg Manson which has 4.4% of Yahoo's stock stated that he was in favour of the current board of directors continuing and would vote accordingly. Earlier Icahn had complained that the board of directors at Yahoo were not keen on selling the company to Microsoft Corp. With a new board selected by him he wanted to see the deal happen. This public statement has significance especially when one looks at the past where Miller had been undecided on who to vote for. The annual shareholder meeting of Yahoo Inc is scheduled to be held on August 1, 2008. http://www.seoproject.com/2008/09/yahoo_board_gets_support_from.html http://www.seoproject.com/2008/09/yahoo_board_gets_support_from.html Sun, 14 Sep 2008 05:52:07 -0500 Search Engine Optimization, or SEO, involves much more than submitting your website to search engines. In order for your website to be successful, you need to adopt several different SEO techniques. And, one of the most important SEO techniques you need to consider is your website design. You may think that the actual look of your site has nothing to do with how well it ranks in the search engines--think again. There are some aspects of site design that can definitely affect your search engine rankings in significant ways. And, some of these aspects can also affect your readership. There are actually quite a lot of things about website design that you need to contemplate before publishing your website or submitting it to search engines. http://www.seoproject.com/2008/05/consider_your_website_design.html http://www.seoproject.com/2008/05/consider_your_website_design.html Sun, 18 May 2008 11:33:08 -0500 Every website owner wants his site listed on search engines. After all, it is through search engines that people end up finding the information and the websites for which they are looking. And, if a website isn't listed on a search engine, people won't find it when they do searches. But, using search engines effectively is not simply about submitting a website link to a few search engines. Nor is it about submitting a website link to a few hundred search engines. While this will help some, there is another method that should be used in conjunction with search engine submission that will boost a site's chances of being found in the search engines. This technique involves the use of a sitemap. In the most basic terms, a sitemap is a page-by-page description of a website. There are two types of sitemaps--HTML sitemaps and XML sitemaps. Website owners often use an HTML sitemap as page on a website. HTML sitemaps are useful for people who are already on a website; these maps can help a person find his way around the site. http://www.seoproject.com/2008/05/using_sitemaps.html http://www.seoproject.com/2008/05/using_sitemaps.html Tue, 13 May 2008 11:19:23 -0500 Many SEO techniques focus on submitting sites to search engines, meta tags, backlinks, and other such methods. While these types of approaches do work, they can be complicated for SEO beginners. And, these techniques can be time-consuming. There is, however, one SEO technique that is perfect for beginner website owners. This SEO method is quite simple, and should really be the very first technique on which every website owner focuses. All it involves is writing good content. Many people underestimate the importance of good content on a website and instead put a great deal of time into site design and the aforementioned SEO techniques. But, what these people fail to realize is that without good content, visitors will not enjoy your website. It is unlikely that anyone will visit your site--and, even if they do visit, they will probably not ever come back because there will be nothing to compel them to return. http://www.seoproject.com/2008/05/beginner_seo_techniques.html http://www.seoproject.com/2008/05/beginner_seo_techniques.html Thu, 08 May 2008 11:14:20 -0500 As all webmasters know, if your website does not show up on Google, it might as well not exist. This becomes difficult, however, when Google keeps changing the rules. Of course, the search engine gurus have a good reason to do this, because search engine spammers who are out there for nothing more than a quick buck quickly learn how to get past whatever new rules and regulations the search engines put in place. However, for the legitimate webmaster looking to get content out there and make some money at the same time, the constant changes can be extremely frustrating, not to mention time consuming. http://www.seoproject.com/2007/11/seo_news.html http://www.seoproject.com/2007/11/seo_news.html Thu, 08 Nov 2007 16:03:34 -0500 Regularly adding new content to your site will make current search engine algorithms happy and improve your SEO. While quality, unique content is ideal, even taking advantage of relevant feeds and using freely available articles can help your overall search engine rankings. Keep your keywords in mind, and if you feel that you are struggling with particular keywords adding appropriate, unique content is one way to improve your ranking with those keywords in particular. To maintain a good ranking, consider adding content to your site on a regular basis. Good content will not only appeal to search engines, but will also keep people coming back to your site regularly, clicking on your ads, and perhaps buying your products or services. http://www.seoproject.com/2007/10/five_quick_ways_to_improve_you.html http://www.seoproject.com/2007/10/five_quick_ways_to_improve_you.html Mon, 22 Oct 2007 14:25:45 -0500 The news about Bodog.com losing its domain came as a rude shock to poker communities. One of the most popular poker sites, Bodog.com had offered poker gamers an exceptional gaming interface and excellent customer service. However, the hard-hitting news has created widespread disappointment. The issue began when Bodog.com was accused of patent infringement. A Las Vegas company had secured a $48.6 million judgment, by default, in its favor on June 14th. Although the Bodog Entertainment Group, which includes the gaming sites Bodog.net and Bodog.com, hasn't refuted the allegations, most people believe that Bodog has given in to the pressure because the online gambling business per se is threatened by the ban imposed by the US Department of Justice. http://www.seoproject.com/2007/09/bodogcom_loses_its_domain.html http://www.seoproject.com/2007/09/bodogcom_loses_its_domain.html Fri, 14 Sep 2007 08:11:03 -0500 There are a number of important factors in SE rankings. Keeping all of those factors in mind when working on extant or new web sites will help you achieve good SE rankings. The age of your site, number of backlinks to your site, keywords, anchor text and overall on-site optimization will all determine your overall search engine ranking. A good SE ranking will bring more visitors to your site increasing your business or online advertising profits. The longer your domain has been in existence, and regularly spidered by search engines, the better your search engine ranking will be. Obviously, this is not easily changeable; however, if you envision creating multiple sites, it may be beneficial to register and set them all up and work toward content development all at once, even if each site takes longer to reach fully developed. This tip is particularly relevant for individuals creating sites to generate online advertising revenues, since they may well own and manage multiple sites. If nothing else, it can be helpful to realize that this factor in SE rankings simply takes time, and given time, if all else is in place, your SE rankings will improve. http://www.seoproject.com/2007/07/important_factors_in_se_ranking.html http://www.seoproject.com/2007/07/important_factors_in_se_ranking.html Mon, 09 Jul 2007 16:49:41 -0500 Search engine optimization changes so fast in today's marketplace. Keeping on top of the latest SEO news can be challenging, but it is critical for webmasters and others involved in search engine optimization to know what is going on in this most important aspect of web promotion and development. Changes have abounded at Google recently, and several other major search engines have brought applications into beta testing. Google's recent AdSense arbitrage has worked to root out many users who had sites made solely as a means of generating AdSense revenues. The cut-off deadline for users guilty of violating the AdSense terms was June 1, 2007. This move should make Google more useful for searchers, and a more viable source of advertising for AdWords and AdSense patrons. Webmasters should know that AdSense is still a viable source of income and revenue for sites that are more than just link farms. http://www.seoproject.com/2007/06/seo_news_from_seo_project.html http://www.seoproject.com/2007/06/seo_news_from_seo_project.html Sat, 23 Jun 2007 05:09:59 -0500 There are a thousand different ways to market a product or company and one of the most popular ways is through the internet. However, placing a product or company on a web page is simply not the best way to market the product/company. Sure you have a website but when people search for a product if the website does not come up within the search, then the website does nothing for the marketing efforts. In order to control whether or not a website comes up and how high up in the search it appears, Search Engine Optimization or SEO is a must. The basis of SEO is simple and that is to improve a site's search ranking. This can be done through the use of coding as well as changing the structure of a site so that the site is more user-friendly. http://www.seoproject.com/2007/06/marketing_of_websites_and_seo_1.html http://www.seoproject.com/2007/06/marketing_of_websites_and_seo_1.html Sun, 03 Jun 2007 16:43:23 -0500 Being visible online is crucial to the success of websites, especially those that deal with e-commerce. A person or company can no longer submit their website to various search engines and then hope for a good ranking. There have been studies that have shown that 85% of people use search engines to find information on the Internet. If websites are not visible, they may be losing out on business. One of the main methods for being visible online is with search engine optimization (SEO). The tactics of SEO is to make the website more visible on the web by giving it more visibility on major search engines, such as Google. The fact is that search engines are very popular vehicles that will connect users to websites. The search engines and directories on the Internet provide the first step in connecting users to various sites. This is why it is important to have visibility; if the site has a high search engine ranking, the more likely it is that the search engine will connect the people that are looking for what that site offers, whether it be information, products, or services. It is important that a website be listed in the first 30 pages of search results for relevant keywords and phrases about the website. http://www.seoproject.com/2007/05/being_visible_online_is_crucia.html http://www.seoproject.com/2007/05/being_visible_online_is_crucia.html Thu, 24 May 2007 08:28:26 -0500 On April 30, 2007 the war between search engines got a little bit more serious when Yahoo! announced its purchase of Right Media for a approximately $680 million dollars. This now puts Yahoo! in a position to compete with Google who recently acquired Doubleclick, Inc. for a reported $3.1 billion dollars. http://www.seoproject.com/2007/05/the_latest_seo_news.html http://www.seoproject.com/2007/05/the_latest_seo_news.html Wed, 02 May 2007 02:39:51 -0500 My guess is that Yahoo will continue to half-step in this market for quite sometime. They might pull of something eventually, but for now, they will continue to be a non-factor in both the blogging and social networking scene. http://www.seoproject.com/2006/11/yahoo-360-revamp211106.html http://www.seoproject.com/2006/11/yahoo-360-revamp211106.html Tue, 21 Nov 2006 10:58:26 -0500 At first, it sounds like a step back into the stone age for Google. Allowing customers to buy ads in various newspapers across the country from its web site? http://www.seoproject.com/2006/11/google-newspaper-advertising071106.html http://www.seoproject.com/2006/11/google-newspaper-advertising071106.html Tue, 07 Nov 2006 11:24:51 -0500