Its no big surprise really.

When Yahoo execs announced a proposed facelift for their ailing Yahoo 360 blogging/social networking portal it didn't really make many waves. Most pundit were already aware that their product offering needed a major revamp.

So now what? Are they going to continue to try and mimic industry powerhouses like blogger.com or myspace.com? Or will they try to unveil something truly revolutionary?

I think part of the problem is that Yahoo is trying to do too much. They want to attack both blog publishing and social networking with one all-inclusive portal, and I'm not quite sure that will work.

MySpace pulled it off, but that's only because they're immense popularity in social networking circles made their blogging tool popular by default.

My guess is that Yahoo will continue to half-step in this market for quite sometime. They might pull of something eventually, but for now, they will continue to be a non-factor in both the blogging and social networking scene.