Looks like Yahoo is on the fast lane in terms of finally catching up with Google Adwords. They have announced plans to unveil their new search advertising platform early in the third quarter of this year.

This new ad systemis supposed to aid inease of use, forecasting, and testing and targeting. A quality-based ranking model will also be employed. Of course, the true measure of its usability will come when the features become available to the public.

We'll keep you posted if there are any more developments...