In an effort to bolster its blog offering, Google has purchased Measure Map. The folks over at Measure Map essentially put together a piece of software that allows bloggers to track the origins of traffic to their blogs as well as the origin of inbound links.
It's a nice little application and should definitely make Google's blog software offering more attractive. Although its unlikely to become a viable option for professional bloggers, Google's improved blog feature should become more and more popular with the "Mom & Pop" crowd.
The Measure Map features have not been fullyintegrated as of yet, but I'm sure that Google will let us know when those features are available to the public.