At a recent Business Summit, industry consultant Chris Pirillo asserted that E-mail marketing my soon be replaced by RSS marketing. He claims spam and filters have killed the [e-mail] channel as a viable advertising medium. A former fan of email marketing, Pirillo hasswitched gears andis now a proponent of RSS as the new method of content delivery and advertising.
Weblogs are the biggest users of RSS allowing readers to be notified through a newsreader when new content has been added to the weblog. News organizations have also started using RSS to publish their news stories. So far, RSS is spam free and, as long as advertisers don't clutter feeds with ads, RSS will likely overtake email as the preferred method for receiving content.
Time to start setting your RSS feeds for your site(s). My partner and I already have...what about you?