With the billion dollar PPC industry still growing at roughly 20% per year, new advertisers arecoming into the market daily, the sad fact is that PPC advertisers, with ad spend budgets from $50 to$10,000 per day are being systematically defrauded of their PPC marketing budgets because of click fraud (one of the main reason why PPC is such a small part of my overall web marketing budget!).
Due to this sad state of affairsPPC advertisers are clamoring for a solution to help prevent affiliates, publishers and competitors from stealing their ad budgets. PPC Traxhasreleaseda monthly paid service that offers detailed click fraud tracking and reporting.The small firmis offering a free 30 day trial account to existing PPC advertisers.
"Clients and colleagues have been begging us to develop a simple to use but highly effective PPC tracking solution that can help detect and stop PPC click fraud as well as serve as the basis for recovering refunds from pay-per-click search engines and media properties", said Skip Pratt, General Manager of PPC Trax. "We decided to invest the capital and manpower in order to bridgethis gap in the market thatexists...there is a pent-up demand from marketers to make more effective use of their advertising budgets and toprevent clickfraud fromhappening to them" Pratt continued. Since the vendors who offer pay-per-click advertising have an inherent conflict of interestwhen it comes topreventing click fraud, advertisers are now turning to third party click auditors such as PPC Trax.
According to PPC Trax,marketers and advertisers benefit from using the PPC Trax service by:
- Improving website lead generation and PPC sales conversion rates- Maximizing profitable PPC ads faster- Eliminating costly, non-performing PPC advertising- Developing the perfect advertising mix for their website- Identifying the most profitable keywords for their PPC campaign- Eliminating failed PPC ads faster- Detecting and document PPC click fraud- Recoup fraudulent PC expenses from PPC search engines- Identifying PPC competitors who may be draining their PPC budget- Identifying IP addresses that are frequent clickers or fraudsters- Monitoring click spikes that indicate fraudsters are on the march
The service offers each subscriber, the following:
- Track any filetype - .php, .html, .htm, .asp, .cfm, .cgi, .pl,- Generous transactions per URL- Transactions can be aggregated among URL's- IP address capture- IP address geographic location- User Agent ( browser, bot etc. )- Date and Time stamp- Referring URL- Email alerts- IP address history- Custom reports
In addition, PPC Trax is offering "recovery based" click fraud services using it's online and staff services. Basically, they handle thepreparation and submitting ofrefund requests. PPC Trax is offering a limited-time, free 30 day PPC click fraud tracking account. The free trial offer is a full function account. There are no further commitments required.
Give it a try if you think you're being hit hard by click fraud.