Looks like Google was trying to pull the wool over our eyes again. They insisted that they had no comment on rumors that a plan was in the works to release Adwords API. Oh well, so much for that. The Google Adwords API is now live.Google has decided to give Adwords advertisers direct control of their online search marketing campaigns with the launch of this new AdWords application. This AdWords API beta version, allows agencies and marketers to create applications and tools to integrate AdWords, Google's search advertising package, into their own systems. Management programs can also be built for multiple accounts to measure campaign progress.The new system will allow advertisers to self-administer the delivery, the timing and the price for their text ads. Automatic keywords can be generated and descriptive text, URLs and reports can be built with the help of this AdWords API. Advertisers can also integrate AdWords data with in-house databases.It looks like Google Adwords is finally starting to grow up into a real pay-per-click management solution.